In "The Founder of WorldStarHipHop Was a Visionary", author Victor Luckerson uses simple, monosyllabic words to establish a piece that everybody reading can understand and interpret for themselves. Along with using monosyllabic words, Luckerson also uses humor to appeal to a wider audience aside from the ones on TheRinger already, such as "...a mix of crowdsourced street fights, police dashcam footage, meme explainers, and strippers..."(Luckerson 2-3). Describing the site like this not only gives an accurate representation of the site, but also provides comic relief to the situation of the founder passing away.
The three word sentence "He was 43." (10) is a form of syntax used by the author to bring attention to the information in the sentence. The sentence also appeals to pathos because 43 is such a young age to die, and with the majority of the target audience for the website being around that age, it makes the readers feel a connection to O'Denat (the person who died). Luckerson uses words such as "evolved" (14) and "propelled" (16) to establish a motivational tone. Using evolved and propelled when telling the story of how WorldStarHipHop came to be makes the entire story more uplifting and impactful to the audience because it shows how the site literally skyrocketed in popularity and was became famous. The goal of the piece was too, obvious, inform the reader that the founder of WorldStarHipHop has passed. However, Luckerson also goes one step further and explains the backstory behind the site that not many people know, a story of dreams and hardships. Although many of us see WorldStarHipHop as a site that we go too for a laugh, we fail to realize that it has a long and difficult background, and if artists such as 50 Cent or Q did not appear on it, we may not have the site that we all know and love.
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May 2017
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